L'ORÉAL PARIS Superior Preference Permanent Hair Color, 4R Dark Auburn, 6.5 fl. oz. Pricing Updated Dermatologist-validated* formula with optimal concentration

Dermatologist-validated* formula with optimal concentration of pure hyaluronic acid and pure caffeine is ophthalmologist tested for safety and contact lens suitable

Either way

This innovative formula delivers up to 32 hours of wear without feeling heavy on your skin

It Has Multi-Action Rotary Heads That Gently Target Hair In Hard-To-Reach -Areas

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L'ORÉAL PARIS Superior Preference Permanent Hair Color, 4R Dark Auburn, 6.5 fl. oz. Pricing Updated Dermatologist-validated* formula with optimal concentrationPreferences Superior Fade Defying Color & Shine system creates luminous, lit from within color, with natural looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade defying color, rich, long lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti Oxidant Vitamin E and UV filter to