Paul Rand author-Sandra Rendgen The perfect gift for book

The perfect gift for book lovers and collectors everywhere

Kristen Hewitt is an editor at Princeton Architectural Press

and more—designed by activists as tools to advance the fight for justice and freedom

they would do well to spend some time perusing through the pine trees in this book with their seemingly infinite leaves

and everything in-betweens

Paul Rand author-Sandra Rendgen The perfect gift for bookBest known for his corporate brand logos and art direction, Paul Rand (1914 1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side,