L'Oreal DIActivateur purifying Even clearer results thanks to

Even clearer results thanks to Anti-Yellow System and protection with the proven ShieldTechnology

Blended with invigorating natural herbs and oils which treat the hair and scalp making them healthier

Introducing the latest innovation in salon equipment: this sophisticated yet practical solution is meticulously designed to optimize workflow

Rich lather

Containing Keratin Amino Acids and Linseed Oil for their nutritional and anti-inflammatory benefits

L'Oreal DIActivateur purifying Even clearer results thanks toLoreal DIActivateur Developer is fully stabilized and buffered to ensure consistent and uniform colour results. It's creamy, rich formulas offer gentle controlled lightening and colouring action. This developer pairs with DIA Light, DIA Richesse and DIA Richesse Hi Visibility.